We assess your position relative to competition

What We Deliver


We  build and improve your customer research. Using only stand alone surveys will not provide you with the necessary information. That is where we come in. Your customers compare you with your competitors all the time but your surveys typically take no account of this. We provide you with a clear picture of your position relative to competition

What We Know

Traditional customer survey

  • Low response rate

  • Irritated customers

  • Low predictive value

  • Few actionable results 

  • No clear basis for investments

Our approach

  • Ranking  

  • Relative scores

  • Focus on engagement

  • Direct smart action

  • Sound guide for investments


Who We Are


We started COMPARABLE in 2015. We felt that companies were more and more dissatisfied with their traditional customer satisfaction metrics. Reasons are:


  • Scores have little bearing to company success or failure

  • Customers become irritated

  • Decreasing response rates

  • Surveys score low on actionable results

  • Surveys do not direct you to successful investments


We needed to address these complaints and challenges. Therefore, we developed an innovative survey method based on a company's relative positioning. This provides you with a:

  • Clear view of performance relative to competition

  • Clear links to company success and staff learning

  • Concrete workflows and practices to retain detractors

  • Sound basis for investment in improved customer experience