Your position relative to competition

COMPARABLE improves your customer research. Our basic principle: assess your position relative to competition! Merely asking your customers to score your performance without this context just is not good enough. Because in daily life, your customers will compare you with competitors all the time, rather than judging your performance as if you were the only provider on earth. Ranking is not considered in traditional customer research, which disregards this ranking element and therefore make you lose vital information. That is where we come in.

What we know

Traditional customer survey

Low response rate
Irritated customers
Low predictive value
Few actionable results
No clear basis for investments

VS.

Our approach

Ranking
Relative scores
Focus on engagement
Direct smart action
Sound guide for investments

Who we are

COMPARABLE Started in 2015. We feel that companies are more and more dissatisfied with their traditional customer satisfaction metrics, because:

Scores have little bearing to company success or failure
Customers become irritated
Decreasing response rates
Surveys score low on actionable results
Surveys do not direct you to successful investments

These complaints and challenges needed to be addressed. Therefore, COMPARABLE developed an innovative survey method based on a company's relative positioning. This provides you with a:

Clear view of performance relative to competition
Clear links to company success and staff learning
Concrete workflows and practices to retain detractors
Sound basis for investment in improved customer experience